Strana 1
For Škoda Auto Employees
17
2026
Milan Design Week: 60,000 visitors and
an award at the nal
Škoda Auto’s brand exhibition at Milan Design Week 2026 attracted
approximately 60,000 visitors between 21 and 26 April. Hosted at
the historic Palazzo del Senato, the installation combined physical and
digital elements to present Škoda’s current design approach in an im-
mersive setting. The exhibition featured the camouaged Škoda Epiq and
its playful counterpart, the Epiq Sculpt. Large‑scale installations inspired
by modelling clay showcased the central motif of the brand’s current de-
sign narrative. Škoda Auto’s presence at Milan Design Week 2026 was
further recognised with the Fuorisalone Award by the design com-
munity of Fuorisalone.it. Each year, the Fuorisalone Award highlights
the most engaging and memorable installations and events, with
winners selected through a public voting process following a shortlist
of12 standout projects.
Škoda Auto teams up with
PLAY-DOH brand
We have announced a one-year collaboration with PLAY-DOH,
the popular modeling compounds brand from Hasbro, alead‑
ing global games, IP and toy company. The cooperation accom-
panies the launch campaign of the all new electric Škoda Epiq
and is built around the use of modelling compound as a central
design element. The approach reects the campaign’s focus on
creativity and playful visual storytelling and is extended beyond
campaign assets through co‑branded materials. First joint acti‑
vities were introduced during Milan Design Week. Further
activations are planned around the IIHF Ice Hockey World
Championship and other events throughout the year.
▶ You can nd the press release with a video clip here.
Join us at the 13
th
Škoda Classic Tour
The 13
th
annual classic car rally for employees will take place on Saturday,
5 September 2026. Participants can look forward to an attractive 130 km
route, which will include several timed sections that require precise driving
in an assigned time. The event is also going to include the traditional drive
through main production, refreshments, prizes for the winners and souve-
nir photos taken by professional photographers. You can take part with
a historic vehicle or youngtimer of any brand manufactured no later
than in the year 1992. One member of the crew must be a Škoda Auto
employee and the car has to be registered in their name, we will require
you to present your MFA card on the day of the event.
▶ You can register here until 30 June 2026..
The AI Competence Center introduces new features of the ŠkodaGPT 2.0,
which have been tested by the AI@ŠkodaAuto community and successfully
deployed into the production environment. Below is a list of updates:
◼ Enhanced Prompt Store – thanks to the active prompt indicator,
you can always see which prompt is currently in use. At the same time,
prompt editing has been simplied.
◼ New Model Claude Sonnet 4.6 by Anthropic – responds quickly
and excels in analytical reasoning, text writing, processing complex
documents, and programming tasks.
◼ Web Search – selected models now support GPT 5.1, Gemini 2.5 Flash,
Gemini 2.5 Pro. When the feature is enabled, these models can work with
up-to-date data, the latest news, and information available on the internet.
◼ Improved File Handling – the platform supports working with audio
and video les in the following formats: MP4, MPG, MOV, AVI, FLV, and
3GP. Users can, for example, upload a meeting recording and have the
AI generate a transcript or summary. Files can now be added via drag
&drop or by pasting using Ctrl+C / Ctrl+V.
▶ Read more about the new features on Škoda Space.
ŠkodaGPT
2.0 brings
more
new
features